- Best Bloggers respect their readers. They don’t take you for granted. They respond to your comments. They keep their promises or tell you why they haven’t been able to. (For example: We tried to do a Blog-A-Day every day this December. But we went to too many parties to do one EVERY single day. Still, even falling short of the goal, we gave you more great blogs this month than we have in many months this year.)
- Best Bloggers hook you. They drawn you in from the first sentence. That can happen in as many ways as there are imaginations, but it never, ever means this sort of beginning: Sorry I haven’t blogged in so long, but I’ve been busy. Or Not much to say, but I don’t have anything else to do but blog. A Best Blogger has got something to say, and they make you want to hear it.
- Best Bloggers know how to use the tools at their disposal. Mostly, that means they’re good at the language in which they blog. Their writing is clear and sharp, they can punctuate, they proofread, and they sound like the smart people they are.
- Best Bloggers are generous. They know there’s room for everyone. They know that another great blog in no way diminishes them. They link to people they admire, regardless of whether that other blog is bigger or smaller than they are.
- Best Bloggers never stop learning. They read other blogs and learn from what they discover there. They read books — books that are so well written they feel compelled to try to do the same. They’re curious. They’re not afraid to say, I don’t understand that. They try new things. Maybe they’ll learn to podcast. Or take some pictures. Or try out a new template. Find out what CSS is.
- Best Bloggers know themselves. They don’t try to be other people. They know what they love, even if it’s a little odd, and their enthusiasm and affection for their subject animates their writing.
- Best Bloggers know they’re part of a community. They contribute to forums, help new folks out, welcome people to blogging.